Challenge

PostalAnnex of Azusa is a part of the PostalAnnex franchise group. Annex Brands, Inc. provides franchisees with their name and gives them a website slot with its unique number. As franchisees mentioned, it is excellent, but it was confusing for their customers to identify them with their numbers. The website provided was to cover a group of franchisees under one umbrella, and due to that restriction, the franchisor (Annex Brands, Inc.) could not personalize for this client.

Strategy

Create a website and build awareness about their name and location—all branding around the print and website material needed to be created. Google Ads management and local mail marketing are required to be performed. Separate them from the numbered crowd under one umbrella. Helped them identify what makes them different from other numbered stores. Provide them creative freedom to not only highlight their strength but to do that beautifully.

Approach

We went to the drawing board and brainstormed the ideas these franchisees wanted to implement. Even though they are a small local business, their dream was to present them professionally and with as many convenient features as possible on a big store’s website. We helped them integrate more dynamic and attractive packaging tracking tool. We added an E-Commerce feature enabling them to sell products online with free local pick-up at their store. We designed and sent frequent EDDM (Every Door Direct Mail) Marketing Postcards to promote them locally.

The Process

We never discount the power of the brainstorming process.

Website Building

PostalAnnex of Azusa offers a lot of services. We listed them all, grouped them accordingly, and posted them with a user-friendly layout. We wanted them to be able to showcase and provide full justification for all their small and significant services.

Keyword Research

Since they offer many services, it involves considerable keyword research. Of course, with the nature of the business, the primary focus was on shipping services. While the keyword implementation and organic SEO are working towards getting the website on its way to move up in ranking, we help the business to promote their business with Google Ads management increasing their revenue rather rapidly.

Content Writing

As with any website project, the content plays a critical role in this website. The website is so much content-rich and offers much more information to its users. As many people are now spending a reasonable amount of time on their website, it helps them towards SEO ranking.

Website Optimization

Mere website design and development weren’t enough for this project. The client needed ongoing effort to rank up their website. Making the website lighter and mobile-friendly was the key to this website. That way, it loads on the user’s device faster, reducing their website’s bounce rate.

Agency desk showing customer's growth comes first.

Gallery

They made great efforts to stay close to the community as a small business and be easily reachable. It shows up in the images they used for their website.

paper with lamination coming out of laminating machine
An employee with a plastic bag on her back and santa hat on head
An employee showing her Halloween socks
PostalAnnex Store front with "Now Open" banner hanging under it fascia sign.

Results

The business started in 2016 with helping around four customers per day. With our marketing support, that number increased to about 65-70. See the increase in some areas.

95%

CONVERSIONS

80%

ROI

95%

MORE TRAFFIC

85%

SUCCESS RATE