Ignorance may be bliss, but that has nothing to do with the impact of grammar on SEO. In the SEO circus, ignorance of the rule does not exonerate you from its consequences. In simple terms, even if you did not know that poorly structured grammar and misspellings affect your SEO, it cannot change the fact that they do. Make no mistake about it; you can never be the leader of your pack (niche) if you do not prioritize your grammar. You see, search engine optimization transcends stuffing your blogs with keywords to outsmart all other sites in your niche and hit the first page on SERP through organic search. No! One of the primary reasons some sites rank highly on search engines is that they have established trust and credibility. How? Let’s find out.
Just for fun, how would you react to the picture below?
How Does Grammar Affect SEO?
Please take it to the bank; grammar affects your SEO in more ways than one. However, the extent of the impact varies. For you to grasp how grammar affects your site’s SEO performance, we have to break it down for you.
Well, user experience means something to everyone. Concerning page ranking, you need to grasp how it relates to the bounce rate. A recent survey from Internet World Stats shows that over 4 billion people used the Internet in March 2020. Put: You do not know who may be visiting your site. Nevertheless, you must ensure that they keep coming back to minimize your bounce rate. If there are poor grammatical syntaxes and wrong spellings on your site, they will be a major turnoff for some people. It means that the visitors will never go beyond the first page. No doubt, the bounce rate is an SEO killer.
Having come thus far, you have seen how poor grammar affects your site’s SEO. The cheering news is, we also have some tried-and-tested solutions for you. Yes, there is a way out!
Rewrite your content:
Content is king is no cliché, so you have to prioritize your content to topple your niche’s current kings. In the past, you probably were more interested in always updating your site with hugely stuffed keywords in your articles. While at it, you paid no attention to grammatical errors and spellings. Now, the chicken has come home to roost. Despite investing time, resources, and effort, your site ranking is still abysmal. Although every blogger wants his site to rank high, human readers, as opposed to the machines, should be a priority. Therefore, you have to consider reviewing your site and reworking the content. That does sound like a lot of work. Well, the long-term benefits are worth it.
Improve your content:
Take it or leave, you will always take the first position from behind if your site does not have good content. When Google’s Mueller talked about the end-user, he was referring to user experience. It means that the search engine pays attention to your grammar. Therefore, you should henceforth build consumer trust by taking some time to create rich, engaging, and error-free content. Let’s face it: If you wish to be an authority in your niche, you must have topnotch grammar on your site. Take steps to make your content more readable (reader-friendly).
Get some help:
You can still do well as a blogger, even if you do not have perfect grammar. All you have to do is to get some help. Sure, professional content writers can help you in two ways: They can work as writers or copy-editors. As writers, they will have to write you fresh out-of-the-study content from scratch. Well, this approach may cost you more. Alternatively, experienced content editors can help you brush up your articles while you do the writing. It’s your call! As shown below, people often use grammar checkers like Grammarly to edit and correct their write-ups. Interestingly enough, the Grammarly team knows that machines are not perfect in this context. Hence, they offer a human proofreading service. Please don’t take us wrong. We use Grammarly paid service, but that doesn’t eliminate the human factor completely. Therefore, you need experienced copy-editors to give your article that perfect spark that will make it stand out.
One study, published in the Harvard Business Review, showed that 81% of the 547 writers interviewed admitted that: “Poorly written materials waste a lot of time.” Once again, the publication emphasized the importance of user experience to SEO ranking. Don’t invest time, resources, and effort for nothing. Regardless of how horrible your grammar is, there is still a glimmer of hope. We have already outlined all the best possible options at your disposal. All you have to do is to give it your best shot. Afterward, your site will become one of the best in your niche. Take it or leave it: Your site has no future without engaging, error-free content. Remember: it is hard to make it to the top, but it is even harder to maintain the lead. You may manipulate your way to the top, but the bounce rate will sure pull you down in no time! Act now!